So, how did Blair’s Vibe begin?

Blair’s Vibe started in the UK, when I began selling pieces straight from my own wardrobe on Depop. What started as a fun side hustle quickly became a full-blown love affair with vintage fashion — the thrill of the hunt, the styling, the stories behind every piece.

Before long, weekends were spent at pop-up markets across the UK, meeting people who shared the same obsession for one-of-a-kind finds and Y2K energy.

The Melbourne Chapter

In 2023, I hit pause to travel and recharge. But when I landed in Melbourne, I realised how much I missed the buzz — the sourcing trips, the styling, and the community that comes with it.

After soaking up the city’s creative scene, Blair’s Vibe was reborn in June 2024 — this time with an Aussie twist. Think 90s cool-girl meets Y2K glam: low-rise, glitter gloss, baby tees, and that fearless energy we grew up loving.

What Inspires the Vibe

Blair’s Vibe is a love letter to early-2000s icons — think Lizzie McGuire, the Olsen Twins, Groovy Chic — all that unapologetic colour, personality, and playfulness. Every piece is handpicked from sourcing trips and trusted vintage suppliers across Europe, Asia, and Australia, chosen for its quality, character, and vibe.

Each item has a story — we just help it find its next main character.

Fashion, but make it conscious

Secondhand fashion has always been the heart of Blair’s Vibe. It’s not just about the clothes — it’s about keeping fashion circular, creative, and kind to the planet.

We believe the most exciting wardrobes are the ones that already exist. Every piece you shop gives new life to something old, and that’s what makes it magic.

Where to find us IRL

You can find Blair’s Vibe every weekend at the Fitzroy Market in Melbourne, surrounded by music, vintage lovers, and good vibes — plus regular pop-ups and fashion events across the city. Come say hi, play dress-up, and find your next statement piece.

If you can’t make it to the market, check out some of the amazing consignment stores we’re stocked in:

  • Trashomondo, Northcote
  • Retropolis, Preston
  • Market Fair, Preston

The Heart of It All

Blair’s Vibe is about more than just clothes. It’s about self-expression, nostalgia, boldness, and sustainability — the kind of energy that turns getting dressed into a full mood.

Because when you wear something with a story, you feel the vibe.